![]() Image source: Neil Patel Email Subscription Form Great example by Neil Patel – FREE audit of your website Highly concerned prospects (especially if using double opt-in) who can be nurtured over time.Make your prospect feel rewarded in exchange for sharing your access to their inbox.For example, for B2C businesses, you could offer FREE PDF e-books, video tutorials, discount coupons, Checklists, etc. ![]() This should have value for the subscriber’s eyes and be immediately deliverable and consumable. Here are a few examples of how businesses and organizations might use email subscriptions to engage with their audience Lead MagnetĪ lead magnet is a low-cost (usually FREE) high-value resource given out to prospects in exchange for their email address. As a matter of fact, if you are from Germany or Australia, most email marketers will tell you this-double opt-in is a must.Īlso read: How to Create an Email Newsletter: Latest Definitive Guide Email Subscription ElementsĪn email subscription mechanism is easy to set up, but it has some key components that you must not miss. ![]() But most subscribers will just as quickly forget your website and business.ĭouble opt-in requires a prospect actually to take the effort of confirming their email address, so you end up getting a high-quality engaged audience and therefore leads this way. Single opt-in will help your list grow faster since it is as simple as just typing out an email address in an online form. This process is also called “ double opt-in” and offers more meaning when looking for highly curious subscribers. Once the subscriber confirms that they want to stay subscribed, is the user’s email address added to the website’s mailing list? This confirmation email requires the subscriber to open their inbox and click on a link inside the email to take them to a micro landing page.In the case of “double opt-in”, your email marketing tool does the above and then sends out a confirmation email to the email address that was just submitted.This ends the “single opt-in” process where no further confirmation is sought from the customer before sending them the following email. Your email marketing tool collects and adds this email address to a default list. ![]()
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